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Light Designing is a name of OPPLE ’s design concept shop . OPPLE is the largest lighting company in China . To show its expertise in the market , they decided to open a concept shop to give customers professional light solutions of their room . When customers try to choose one of the light in this shop ,the clerk could customize the light solutions and help them to make the best choice of the light .
The previous logo is not unique enough , so the re-design process must show its creativity and professionlism in lighting area .
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China Welfare Lottery is one of the largest lottery companies in China . Given the development of the market , they decided to redesign the logo to attract more young customers .
The previous one looks too formal for an entertainment company , so I changed the hard line to curve and added more color inside to make it more dynamic . The colorful curves also represent the ribbens that people used in celebration in general .
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Travelrely is an oversea telecommunication app , which makes you no longer worry about the sky-high international calls and roaming data cost when you are abroad .
In this project , I tried to create a key pattern which is not only charming on any platforms , but also explains the app in depth . Then “chain” is used as the key concept to represent strong connection , which conveys customers a feeling of safe and stable .
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This is an unique new year card which could also be used as a bookmark ~
The card consists of four transparent parts , each part is printed a Chinese character of a short sentence “ happy new year " .
You could see a Chinese Lantern surrounding by flying stars as the four parts are overlapped . It is definitely a refreshing way to express best wishes with creative design and Chinese traditions .
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" Big Man " is a minisite to promote Microsoft’s Genuine Club . There are three different categories of “ Big Man " and users could select any of them to play the game and win a big prize .
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The poster is designed for recruitment of the digital PR team . To emphasize digital field , I used pixel elements to make up a Chinese character “ 招 ” ( which means recruitment ) .
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Red Bull Notebook is the staff gift of Red Bull's company .
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Concept book << MERMAN >> is stories of merman that composed by myself .
Merman was born in a small teapot with a shape of fish and turned to merman gradually . His life adventure was totally different from a human since his unique appearance .
This book is made from vegetable parchment and is transformed Merman’s journey only into shapes and dots. Adding the light and touch effects, audience could experience the story in their own ways .
This book has been featured at << KAN TAI-KEUNG DESIGN AWARD Worldwide Chinese University Graphic Design Competition Portfolio 2009 >> .
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Keyframe of animation that gave a brief introduction of an online tool .
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Deluxe is an ice cream sub-brand of Mengniu Dairy , which is a manufacturing and distribution company of dairy products in China .
To highlight its natural taste and high-end quality , the key visual of this package design is the ice cream mountain with a few clouds drifting across the sky .
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This is an ipad application appied in NISSAN’s 4S Car Shop as customers need car repair service in the shop .
